Store layout effects on consumer behavior in 3D online stores
نویسندگان
چکیده
منابع مشابه
Designing Visual Exemplars of 3D Online Store Layout Types
This paper presents the design issues in the visualization of five distinct store layout types in the context of 3D online retailing and discusses appropriate design decisions. The development of the stores is based on the requirements (layout characteristics) elicited from a three-round Delphi method with 3D expert users and designers which served as the qualitative empirical research vehicle....
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ژورنال
عنوان ژورنال: European Journal of Marketing
سال: 2018
ISSN: 0309-0566
DOI: 10.1108/ejm-03-2015-0183